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Mind the gap: Why what a brand promises and what it delivers matter
Learn more about the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Global Consumer Confidence Index - May 2019
Latin America and South Africa still in a slump. Uptick in optimism in China, several European markets, Israel and Russia. Signs of a rebound in the U.S.
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Reuters/Ipsos Core Political Survey: 2020 Democratic Primary (06/06/2019)
Joe Biden continues to be the front runner in the latest Reuters/Ipsos Democratic Primary poll.
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Learning from Impact Evaluation in Cocoa Farming
In this joint report by Ipsos, Mondelēz International and Cocoa Life we share six tips for measuring the impact of sustainability programs.
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Jason McGrath Appointed to Lead Ipsos Corporate Reputation Business in the US
McGrath is a seasoned expert in reputation measurement and communications strategy
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[WEBINAR] OTT Affluents: The New Golden Age of Video & Content
The world of television is experiencing unprecedented disruption, change and growth with new platforms, channels and providers of video and content being introduced almost daily.
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The Payer & HTA Trifecta
View our on demand webinar to learn more about the three most critical payer & HTA questions that pharmaceutical companies must be prepared to address.
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Designing a Better Mystery Shopping Program
Discover the seven steps you need to ensure a more successful mystery shopping program.
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For the love of money?
Discover four tips for building a successful, vibrant and engaged online community research panel.