Activating the Laws of Growth with Behavioral Science

View our on demand webinar exploring the basics of creating distinct brands with the power of behavioral science.

The author(s)

  • Jesse Itzkowitz, Ph.D. Senior Vice President and Behavioral Scientist, NA, Behavioral Science Center
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The laws of growth has called into questions many of the “known” assumptions of brand growth. This approach has provided a number of tenets to use to build your brand – such as being distinct and being top of mind. While there is growing acceptance that brands should do this, HOW to do so remains opaque.

View our on demand webinar exploring the basics of creating distinct brands. Using a combination of behavioral science best practices, case studies, and validated research we explore:

  • why traditional differentiation strategies often fail
  • how to create brand elements (and products) that are truly distinct
  • how to drive mental availability, both short and long-term.

Across the range of topics, we discuss direct application to your go-to-market strategy and ways to validate your efforts with market research.

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The author(s)

  • Jesse Itzkowitz, Ph.D. Senior Vice President and Behavioral Scientist, NA, Behavioral Science Center

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