The #FutureofResearch According to the Experts

Human intelligence, quantitative analysis, and multilevel regression and post stratification — discover what the expert panel had to say about best practices for performing market research.

The author(s)

  • Heather Carruthers President, US, Ipsos UU
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In this interview featuring Ipsos’ Heather Carruthers, she shares her perspective on:

 

  • What factors are most critical to impacting a “mindset for inclusion” in market research?
  • How can embracing new market research methodologies benefit business owners?
  • What modern innovations are most important to the future of research?
  • What motivates your interest in market research?

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The author(s)

  • Heather Carruthers President, US, Ipsos UU

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