The #FutureofResearch According to the Experts
Human intelligence, quantitative analysis, and multilevel regression and post stratification — discover what the expert panel had to say about best practices for performing market research.
In this interview featuring Ipsos’ Heather Carruthers, she shares her perspective on:
- What factors are most critical to impacting a “mindset for inclusion” in market research?
- How can embracing new market research methodologies benefit business owners?
- What modern innovations are most important to the future of research?
- What motivates your interest in market research?
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