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Ipsos Data Drops: American shoppers say they aren’t seeing relevant ads
That means brands have a significant opportunity to drive sales through retail media networks — especially during the shopping process.
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Americans support VA research for better Veteran care and medical advancements
Survey reveals strong backing for Veterans’ healthcare research, yet many Americans remain unaware of VA’s scientific contributions
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How is Trump’s base feeling about Trump 2.0?
Below are five charts on the Americans standing in President Trump’s court
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GM Women in Data Science
Please join Ipsos MMA’s Riya Sherchan at the 2025 WiDS @ GM Multiregional event where she will share insights that challenge traditional measurement approaches in today's complex media landscape.
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CABANA Virtual Leadership Forum
Ipsos’ John Boerstler will join the Cabana Virtual Leadership Forum to take part in a dynamic discussion about how organizations can safeguard mental health while sustaining mission-critical work.
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CX Global Insights 2025: Unlocking the Future of Customer Experience
70% of customers choose brands based on the expectation of a good experience. Are you delivering on that promise?
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Ipsos launches new panel focused on military veterans and their families
Ipsos announced the launch of its Military Veteran Family Research Panel, a new initiative dedicated to understanding the millions of Americans that are part of the military community through their experiences, behaviors, and values.
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Ipsos Core Political Survey: Presidential Approval Tracker April 2025
The April Reuters/Ipsos Core Political shows that Americans continue to say political extremism or threats to democracy and the economy are the most significant issues facing the country.
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We are getting less domestic and more tech focused
Americans say their smartphones are now more essential than their personal computer and as important as a car, according to the Ipsos Consumer Tracker
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Here’s what Americans think they’ll cut back on due to tariffs
What are people more willing to cut back on, if prices rose 10% due to tariffs? Discretionary items could face a bigger crunch, with one in three people saying they would have to cut back, according to the Ipsos Consumer Tracker.