Shipping and returns are still the bugaboos of online shopping
The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Why we asked about online shopping trends: It’s holiday shopping season, so we dug through the archives and also found this question, which we hadn’t asked since 2021.
What we found: Much has changed since 2021 in terms of prevalence and convenience of online shopping, but our attitudes haven’t shifted much. People don’t have any major concerns – nothing is over 40% – but there is still measurable concern about timing, and damage and the hassle of returns (which we added this wave.). Some demographic splits have opened up, however. Women are much more concerned about shipping taking too long than men (44% vs 32%). Younger people are more concerned about timing, and having the gift or cost given away by the packaging than older people – but again, the concern levels aren’t too high overall.
More insights from this wave of the Ipsos Consumer Tracker:
Gift cards and food are growing as popular holiday gifts
4 charts that explain the zero-sum human economy
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
