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Know the New America: Growth Audiences
Revisit our webinar featuring leaders in corporate reputation, marketing, and social impact sharing insights on bringing more expansive understanding in the workplace and the marketplace today.
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Old age begins at 66, but six in ten say they are not looking forward to it
New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.
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Poll on Americans views on marriage and marriage health
Focus on the Family, in cooperation with Ipsos, explores how Americans feel about marriage and their own marriage health in recent study
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Gen Z are just as likely to open a bar tab as anyone else
Does Gen Z really hate opening bar tabs more than older Americans? Not really, according to new data from the Ipsos Consumer Tracker.
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QR Code menus are growing even less popular
Nearly three in five people say they would like to go back to paper menus instead of QR code menus, according to the Ipsos Consumer Tracker
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Americans' tipping behaviors haven’t changed
The number of Americans who say they always or almost always tip (58%) hasn't changed in the last year, according to the Ipsos Consumer Tracker.
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Fewer Americans are seeing in-store discounts
Are there fewer discounts in stores? A sizeable portion of Americans think so, according to the Ipsos Consumer Tracker, and they could be correct.
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President Trump's overall approval rating remains stable
President Trump's overall approval rating remains stable, while his approval on immigration has slipped.
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Meet Your New Respondents: Research with Synthetic Data
Revisit our on-demand webinar to hear more about compelling applications like data augmentation and synthetic participant research.
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Ipsos Data Drops: Which Americans are dining out, and which are opting out?
While fewer Americans, overall, say they’ve cut back on dining out since the start of the year, generational attitudes continue to diverge.