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Ipsos Talks: Engaging Conversations with Insights Industry Leaders
Ipsos Talks features candid conversations with senior insights leaders exploring a wide range of business challenges. First up: how would a consultant approach it?
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How Multinational Corporations Can Lead the Way on Sustainability
Download our essential guide for companies trying to gauge the priorities of consumers.
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Who do unvaccinated Americans trust on COVID?
Plus, more on how the unvaccinated view travel and Americans' TV watching habits.
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Product Packaging Takes Center Stage in Marketing-Effectiveness Debate
With consumer attention increasingly divided, how can brands capture consumer interest?
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Back on Track: Reversing the Impact of COVID on PREP
Discover the potential impact of pandemic-induced restrictions on access to HIV therapies such as PrEP (pre-exposure prophylaxis).
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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Making Data Collection a Two-Way Street
Listen in to hear tips and best practices for collecting customer data. The key: achieving new levels of transparency in order to build trust.
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Towards more agile and efficient product testing
We explore the opportunities and limitations for small sample sizes for product testing studies.
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From Floundering to Flourishing
People are ready to lighten up, and there is a role brands can play in helping them.
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What’s Next for Retailers: Keep An Eye on Exuberance
Pent-up demand will likely cause many consumers to spend more but returning to pre-COVID shopping behaviors will not happen overnight.