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Americans Most Open to Legalizing, Trying Cannabis
Ahead of 4/20 Day, Ipsos offers new data on the future of “vices”
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Most Americans Working Full-Time Report Feeling Stressed at Work
Two-thirds Believe Companies Should Be Responsible for Helping Their Employees Manage and Reduce Workplace Stress
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Brand Storytelling Genius
Discover how Coca-Cola developed an effective ‘partnership’ with Santa Claus in a series of holiday ads that stretch through the better part of a century.
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Story Creation in the Digital Age
Storytelling remains critical but today the victors are those who curate story worlds with content from multiple co-creators.
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Americans have found a refuge from partisan politics: holiday movies
It seems you can’t avoid getting mired in a political debate anymore. But Americans have found the perfect escape.
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Storytelling in the Digital Age
View this on demand webinar to hear five principles advertisers need to get right in order to succeed in the years ahead.
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[WEBINAR] Storytelling in the Digital Age
This must-see webinar will help drive your advertising strategies in 2019, and beyond.
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Winning the Social Media Marketing Game
To win the social media marketing game, brands are increasingly using the behavioral insights offered by game theory to craft effective social media strategies.
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Though 85% of Americans Say They Have the Knowledge Needed to Eat Right, Majority Obtain a Failing Grade on Fat IQ Test
Most Are Not Content with Their Current Weight, With Two Thirds of Americans’ BMI Scores in the Overweight/Obese Range
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Canada and the U.S. Have the Most Inclusive Views of Nationality
Who is and is not a “Real American”, a “Real Brazilian” or a “Real Chinese”? Ipsos’s Inclusiveness Index compares countries’ acceptance of social and cultural diversity.