Welcome to the latest edition of Ipsos Understanding Society. You will notice from the title — Project Understanding — that this is a special edition of our on-going series of publications on social issues.
In the face of the global refugee crisis, Ipsos has taken a stand by funding Project Understanding, a major research program in 30 countries and involving many Ipsos researchers from across our service lines and country teams.
The purpose of the research is to drive the public debate about refugees out of the stalemate and to discover the keys to unlock public hearts and minds on refugee issues. What we will deliver to refugee advocates across the public, private, and not-for-profit sectors in an effective messaging approach to help them win the public opinion battle in support of refugees.
The research program consists of four integrated phases:
- Desk research of available information on refugees and public opinion.
- Qualitative research on opinions, attitudes, knowledge, and beliefs about refugees among the general public in six countries through two focus groups per country.
- Quantitative research on opinions, attitudes, knowledge, and beliefs about refugees among the general public in 27 countries.
- Social media research in nine countries examining digital opinion formation and refugee issues.
Based on what we’ve seen from the research so far, it will provide a step change in how we talk about refugee issues, and guidance on a pathway to creating a new understanding of refugee issues.
Download our 32 page report now.
[WEBINAR] How Public Opinion Insights Propel External Communications
Join Ipsos and our guest speaker, Elizabeth Walton, Director of Market Insights with Freddie Mac, who will share their experience using a combination of national and targeted surveys to develop a point of view, and provide leadership with key data points for decision making and external communications.
[WEBINAR] Looking Ahead to the 2021 Holiday Shopping Season
Join us for a complimentary webinar featuring new research insights from our Ipsos U.S. syndicated online community to provide a glimpse into how shoppers are adapting to the evolving post-pandemic retail landscape today, and how they are planning ahead for Black Friday and beyond.