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Real Reality: Attention is harder than ever to get, but there’s vast opportunity for brands
Learn more about how capturing the mess of real life builds better brands.
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From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence
Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.
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Americans’ views of generative AI are evolving: More ‘fake’ and ‘soulless,’ less ‘futuristic’
What words do people use to describe AI? Negative words have risen since 2023, while positive ones have fallen, according to the Ipsos Consumer Tracker.
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Most Americans agree the government should regulate AI, but party splits emerge on how
While Americans broadly agree about regulating AI to avoid harm, Democrats are far more passionate about the technology's impacts on the environment, according to new data from the Ipsos Consumer Tracker.
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Ipsos shows why trust is the ultimate differentiator in the AI era
Ipsos has launched Your Next Big Thing: How to Build Trust in the AI Era, a data-driven content series which explores the shifting landscape of loyalty in the attention economy and how businesses can break through with the right AI tools and the right human insights.
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Calibrating Synthetic Confidence
Read more about why synthetic data requires a new, rigorous approach to measuring confidence and the Ipsos framework for recalibrating statistical methods.
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Beyond the Black Box: I-COM Council Member Event
Featuring Ipsos’ Manuel Garcia-Garcia, this session will explore how psychological frameworks can help make AI more understandable, practical, and actionable for researchers.
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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VIBE Black Market Research & Insights Professionals Conference
The VIBE Conference — Visionary Insights, Bridging Experiences — is a groundbreaking event dedicated to empowering and advancing professionals in the market research and insights industry.
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Human Trust as a Growth Accelerator in the AI-Influenced Enterprise
Hear findings from The Trust Advantage research exploring the widening "Trust Gap" and, more importantly, why trusted data is the only foundation for sustainable AI implementation.