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The Fault Lines of America
Democrat or Republican? Partisanship now defines many Americans’ social identity in a way once reserved for religion and race.
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On Immigration, Americans Favor Both Restrictions and Reforms
NPR/Ipsos poll shows most feel situation at the border is a major problem, but favor pathway to citizenship for certain undocumented immigrants
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From Floundering to Flourishing
People are ready to lighten up, and there is a role brands can play in helping them.
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Why Digital Readiness is Critical for Pharma Marketers
Learn how to most effectively harness both physician and patient-derived insights from online channels and how you can add an entirely new layer of meaning to your research.
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Global consumer confidence up for the eighth month in a row
Expectations Index back to its pre-pandemic level
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Eleven percent of Americans plan to never return to pre-coronavirus activities
The majority of Americans are familiar with the updated mask usage and social distancing guidelines published by the CDC, over half say they are not planning to quickly return to pre-coronavirus activities
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[WEBINAR] LGBT+ Pride 2021 Global Survey Insights
Join us for a complimentary webinar featuring new research insights from Ipsos’ LGBT+ Pride 2021 Survey – a global study of nearly 20,000 interviews of adults from 27 countries – and a discussion of their implications by a panel of experts from leading academic, advocacy, and business organizations.
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Americans' financial outlook is sharply up since November 2020
This Country Financial/Ipsos poll finds that half of Americans report no financial impact from COVID-19.
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President Joe Biden sees higher approval ratings than Donald Trump did during his first 100 days
One hundred days since being sworn in, we checked in on how President Biden performs on the nation's top issues
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What’s Next for Retailers: Keep An Eye on Exuberance
Pent-up demand will likely cause many consumers to spend more but returning to pre-COVID shopping behaviors will not happen overnight.