The mental health of many Americans is in a precarious place. Half of the population have been living their lives in the middle, languishing somewhere between depression and thriving. Made popular by Adam Grant in a 2021 New York Times article, languishing describes how many people feel as the pandemic nibbles at our well-being.
How long will this feeling last? Ipsos identified four opportunities for brands to help lead the way out of languishment. Download our latest POV featuring detailed insights gleaned from the Ipsos online community, and strategic tips brands.