From Floundering to Flourishing

People are ready to lighten up, and there is a role brands can play in helping them.

The author(s)

  • Chad Nielson Director, NA, Ipsos SMX-Communities
  • Lisa Yu Vice President, NA, Ipsos SMX-Communities
  • Kelsey Chessey Research Director, SMX
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The mental health of many Americans is in a precarious place. Half of the population have been living their lives in the middle, languishing some­where between depression and thriving. Made popular by Adam Grant in a 2021 New York Times article, languishing describes how many people feel as the pandemic nibbles at our well-being.

How long will this feeling last? Ipsos identified four opportunities for brands to help lead the way out of languishment. Download our latest POV featuring detailed insights gleaned from the Ipsos online community, and strategic tips brands.

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The author(s)

  • Chad Nielson Director, NA, Ipsos SMX-Communities
  • Lisa Yu Vice President, NA, Ipsos SMX-Communities
  • Kelsey Chessey Research Director, SMX

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