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2026 Ipsos Super Bowl Post-Game Show: Ads Edition!
Join our live show to see which brands were able to meet their business objectives and set the creative gold standard for the year ahead.
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WIRe: Humanizing Research with AI
Ipsos’ Jacquie Matthews joins an expert panel sharing practical insights on scaling empathy, turning data into compelling stories, and staying in tune with rapidly evolving audiences.
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A partisan split has opened in the need for government to play a role in AI regulation
A majority of Americans think that the government has a role to play in regulating AI — but we're divided on the extent of that role, according to the Ipsos Consumer Tracker.
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Lack of need and lack of trust are still barriers for AI adoption
Lack of trust and lack of need are the main reasons people cite for not using AI more, according to the Ipsos Consumer Tracker.
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AI skepticism is still high, and ads could hurt trust even more
The generational gap around AI persists — but Americans have grown more likely to think this technology can save them time at work, according to the Ipsos Consumer Tracker.
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Synthetic Data Boosting
Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights
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CIPHER 2026
Join Ipsos as together we chart the future of probability-based internet panels at the nexus of artificial intelligence and survey science.
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Oncology: The Disease, Dynamics & Challenges of Market Research in 2026
The cancer treatment landscape continues to evolve at speed. For all those working in oncology today, being able to adeptly respond to these shifts is imperative for brand success.
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Ipsos MMA Named a Leader in Marketing Measurement and Optimization Services, Q1 2026 Report by Independent Research Firm
Global analytics firm receives highest possible scores in 20 criteria, named a customer favorite.
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THE QUIRK’S EVENT: Dallas
Ipsos’ Emmanuel Probst, brand health expert, will be presenting fresh insights.