Lack of need and lack of trust are still barriers for AI adoption
The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Why we asked: So, if usage is somewhat flat overall, but some people are becoming super users, then what are the barriers among people who aren’t using AI tools?
What we found: Lack of trust in the results and lack of need or perceived benefits are the main reasons people cite for not using AI more. Lack of understanding is further behind, and lack of affordability and access are cited by just single digits. Note that in the verbatim responses were several comments about the environmental effects of AI usage, which we’ll try to capture more formally the next time we ask this question.
More insights from this wave of the Ipsos Consumer Tracker:
AI skepticism is still high, and ads could hurt trust even more
A partisan split has opened in the need for government to play a role in AI regulation
Americans think we’re handy. Here’s why that could be handy
One in three don’t plan to celebrate Valentine’s day
Quality and desire lead in reasons Americans will splurge on a purchase
The Ipsos Vibe Check: Here's how Americans feel about the government this week
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
