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[WEBINAR] Seeing Through New Eyes
When it comes to understanding people today, surface level discussions often fail to uncover the real truth. So when we set out to reveal the reality of middle class American families, we went deep — sending in experts from Ipsos’ Ethnography Center of Excellence (ECE) to immerse themselves with families, and tapping into the Ipsos Behavioral Science Center to interpret findings.
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[EVENT] MSI Behavioral Science 2018
Join Ipsos on May 15 to learn more about Customer Experience & Behavioral Science – A Moment of Truth.
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Ipsos clients triumph at ARF David Ogilvy Awards
Budweiser and MetLife take home prizes at annual advertising research awards
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Is being behind the wheel behind the times?
Autonomous vehicles are coming. In fact, to an increasing extent they are already here.
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Reuters/Ipsos Data: Core Political (03/28/2018)
President Trump's approval rating holds steady at 40%, and Attorney General Jeff Sessions continues to narrowly lead (17%) as the next executive branch staff member to be fired or resigned in the Ipsos Wh'Exit poll.
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Are we headed for a car-culture war?
Futurists and technologists promote a vision of the autonomous future that is shiny and bright. While that vision might come to pass, there’s a reality that it overlooks. We are a divided, tribal and political people. There are no signs of middle ground on issues spanning from abortion to education to gun control. So why should we expect self-driving cars, which portend such a huge change to our way of life, to be any different?
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Will a driverless future be heaven or hell?
Driverless cars could make our lives better – or worse. The better we plan for their impact, the more we improve our prospects. But are we on the right track now?
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U.S. and Canada among most skeptical of Autonomous Vehicles
In the U.S., political divides hint at an impending car-culture war
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Ipsos poll: American Attitudes on Automobiles
Americans like driving and are receptive to electric vehicles, but worry about their viability
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Ipsos/Global @dvisor poll: Most Global Consumers are intrigued by the idea of self-driving cars
Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable