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Most Americans are worried about an apocalypse. But different ones.
Americans are most concerned about the collapse of U.S. democracy, while others are worried about economic collapse or World War III, according to new data from the Ipsos Consumer Tracker.
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Most Americans think a recession is coming
Three in five Americans (61%) think the U.S. is headed for a recession in the next year, and only 24% think the economic news they read is positive, according to new data from the Ipsos Consumer Tracker.
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Most Americans, across party lines, oppose Medicaid funding cuts
New NAMI/Ipsos poll finds that a strong majority favor protecting federal Medicaid funding to help people access mental health care
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Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy
In the YOLO Economy, can brands REALLY deliver both joy AND financial peace? Turns out, that's what consumers want.
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Ipsos Data Drops: Americans say they're boycotting brands
Americans have been giving up a lot over the last few months. But who’s boycotting, and to what extent? Get the answers in this Ipsos Data Drop.
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ARF SHOPPER 2025
Join Ipsos at this special Advertising Research Foundation session designed to focus on the changing retail market, consumer behavior, retail media networks, AI, and the latest trends for the shopper landscape.
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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
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The State of Democracy, according to Americans
Five charts on where Americans stand on the state of democracy
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[WEBINAR] Know the New America: Public Opinion Update
Join us throughout 2025 to hear the very latest public opinion data and insights to help make sense of today’s new reality.