GLAAD Pride Survey 2025

About the Study

This Ipsos poll was conducted April 11-14, 2025, on behalf of GLAAD, using the KnowledgePanel®. This poll is based on a representative sample of 1,025 U.S. residents, age 18 or older.

The study was conducted in English. The data were weighted to adjust for gender by age, race and ethnicity, census region, metropolitan status, education, household income, party ID, and 2024 presidential vote. Party ID benchmarks are from the 2024 NPORS annual survey. The demographic benchmarks came from the 2024 March supplement of the U.S. Census Bureau’s Current Population Survey (CPS).

•    Gender (Male, Female) by Age (18–29, 30–44, 45-59 and 60+)
•    Race/Hispanic Ethnicity (White Non-Hispanic, Black Non-Hispanic, Other, Non-Hispanic, Hispanic, 2+ Races, Non-Hispanic)
•    Education (Less than High School, High School, Some College, Bachelor’s degree, Master’s degree or above)
•    Census Region (Northeast, Midwest, South, West)
•    Metropolitan status (Metro, non-Metro)
•    Household Income (Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-$99,999, $100,000-$149,999, $150,000+)
•    Party ID (Democrat, Lean Democrat, Republican, Lean Republican, Independent/Something else)

The margin of sampling error is plus or minus 3.3 percentage points at the 95% confidence level, for results based on the entire sample of adults. The margin of error takes into account the design effect, which was 1.15 for all adults. In our reporting of the findings, percentage points are rounded off to the nearest whole number. As a result, percentages in a given table column may total slightly higher or lower than 100%. In questions that permit multiple responses, columns may total substantially more than 100%, depending on the number of different responses offered by each respondent.

For more information on this news release, please contact:

Annaleise Azevedo Lohr 
Vice President, U.S. 
Public Affairs
[email protected]

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