Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution?
In the sixth white paper in our Ipsos Views Conversations with AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.
How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.
Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets (including Vietnam), 74% of the world's population and 90% of the world's Gross Domestic Product.
Enter the age of generative AI, ushering in a new era of possibility with the advent of the persona bot – a tool with the potential to revolutionise how pharmaceutical companies activate and leverage segmentation data.
