Using 100 months of data, we go beyond the headline stats to uncover long-term trends and surprising developments in the reported social and political concerns around the world.
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
With most (86%) admitting to having fallen victim to it. three-quarters (78%) are concerned about online privacy & majority (53%) feels more concerned about this, compared to one year ago.
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
