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  Publication

  A little happiness goes a long way: How to grow a premium brand during a recession

  It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

  27.07.20
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  Survey

  “What Worries the World?”: COVID-19 is the biggest concern the fourth successive month

  Have concerns about coronavirus peaked?

  27.07.20
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  Innovation Survey

  Ipsos ranked #1 Most Innovative Market Research Company

  Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by Greenbook’s GRIT report for the second year running.

  20.07.20
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  Publication

  Signals #9: Understanding the coronavirus crisis

  This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

  08.07.20
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  Publication

  The role of culture in a global crisis

  Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.

  08.07.20

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  Update

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  Survey

  Cost of living: Majority say cost of food, goods and services have increased since COVID-19 began

  Groceries and household supplies, utility bills top list of higher cost items globally.

  02.07.20
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  Ipsos Update Publication

  Ipsos Update - July 2020

  This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.

  01.07.20
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  Publication

  Adapting product testing in challenging times

  Be contactless, leverage technology, get social.

  01.07.20
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  Publication

  Mixed Mode Research: Reaching the right people in the right way to get the data you need

  An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.

  25.06.20
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  Survey

  Facts, theories and myths: How do you think COVID-19 spreads?

  See how people feel about drugs, animals, food, technology and weather when it comes to the virus.

  24.06.20
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  Survey

  More people believe there are bigger issues than COVID-19 amid race protests in U.S. and globally

  A majority in 13 countries say racism, other forms of intolerance is present in their country.

  18.06.20