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  Trends & Prospective Publication

  84% of Vietnamese agree 'I need to do more to look after my mental well-being'

  Mental health is as much of a priority as physical health. Look for
  ways to support both.

  26.06.23
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  Trends & Prospective Publication

  92% of Vietnamese agree ' I would like more control over decisions about my health'

  While there is a widespread belief in the power of science to solve major health problems, people still want to retain control

  26.06.23
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  Trends & Prospective Publication

  74% APAC citizens with they could slow down the pace of their life

  Busy, stressful lives mean that people need time out

  26.06.23
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  Trends & Prospective Publication

  57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children

  The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past

  26.06.23
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  Trends & Prospective Publication

  90% of Vietnamese say the world is changing too fast

  Helping people feel stable and valued helps them to deal with uncertainty and inequality

  26.06.23

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  Trends & Prospective Publication

  86% of Vietnamese say they try to buy products from brands that act responsibly, even if it means spending more

  There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.

  26.06.23
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  Trends & Prospective Publication

  92% of Vietnamese consumers agree that it is up to everyone to work out their own set of principles to guide their decisions

  Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice

  26.06.23
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  Trends & Prospective Publication

  89% of Vietnamese think globalisation is 'good for my country'

  Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local

  26.06.23
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  Trends & Prospective Publication

  91% of Vietnamese feel it is possible for a brand to support good causes and make money at the same time

  Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.

  15.06.23
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  Trends & Prospective Publication

  85% of Vietnamese feel that it is inevitable that we lose privacy in the future because of technological developments

  While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.

  15.06.23
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  Trends & Prospective Publication

  79% of Vietnamese cannot imagine life without the internet

  People need to be persuaded that new technologies will improve their lives rather an adopting them without question

  15.06.23