Artificial Intelligence (AI)

Artificial Intelligence is here, there, and everywhere – continuously revolutionizing market research at an unstoppable pace. Join our exclusive in-person event to explore how generative AI, analytical AI, and synthetic data can be harnessed with deep human insight to build stronger consumer connections and ignite business growth.

Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution?

In the sixth white paper in our Ipsos Views Conversations with AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.