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Artificial Intelligence (AI)

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Cannes 2026: From Augmented Intelligence to a Surge of Humanity

In an era where artificial intelligence (AI) and tech giants dominate discussions, the Cannes Lions 2026 International Festival of Creativity reveals a paradoxical truth: it is humanity, not technology, that emerges as the most powerful lever for brands, writes Arnaud Debia.

06.08.26

Ipsos Update Publication

Ipsos Update – December 2024

Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

13.12.24

Healthcare Publication

Ipsos Update - November 2024

Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

11.11.24

Ipsos Global Trends 2024 _ Understanding Asia

Global Trends Publication

Asia Pacific open to digital and reform transformation

Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution?

11.11.24

Artificial Intelligence (AI) Publication

Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?

In the sixth white paper in our Ipsos Views Conversations with AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.

14.10.24

Artificial Intelligence (AI) Publication

Conversations with AI Part V: Is there depth and empathy with AI twins?

How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.

02.10.24

Artificial Intelligence (AI) Publication

Conversations with AI Part IV: AI-assisted knowledge libraries and curation, the search for a trusted output

This Ipsos Views white paper explores the role of AI as part of curation and how human expertise and AI speed can work best together.

26.08.24

Ipsos Bringing Healthcare Segmentations to Life

Healthcare Publication

Bringing Healthcare Segmentations to Life: The Dawn of the GenAI-Powered Persona

Enter the age of generative AI, ushering in a new era of possibility with the advent of the persona bot – a tool with the potential to revolutionise how pharmaceutical companies activate and leverage segmentation data.

15.08.24