Artificial Intelligence (AI)

How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.

This Ipsos Views white paper explores the role of AI as part of curation and how human expertise and AI speed can work best together.

Enter the age of generative AI, ushering in a new era of possibility with the advent of the persona bot – a tool with the potential to revolutionise how pharmaceutical companies activate and leverage segmentation data.

AI in Vietnam: High Excitement and Trust Amidst Technological Advancements

Sports, holidays, AI … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Designing empathetic and meaningful experiences.

Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.

AI, Creativity, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Step out of your comfort zone and immerse yourself in a world of innovative possibilities at our exclusive event. Experience the transformative power of "out of the box" thinking as we showcase Ipsos's best-in-class Innovation solutions: Ipsos.Digital, InnoTest, and InnoPrice.
Join us and our honored guests to IMAGINE BETTER, FASTER, SMARTER INNOVATION