Artificial Intelligence (AI)

Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.

AI, Creativity, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Step out of your comfort zone and immerse yourself in a world of innovative possibilities at our exclusive event. Experience the transformative power of "out of the box" thinking as we showcase Ipsos's best-in-class Innovation solutions: Ipsos.Digital, InnoTest, and InnoPrice.
Join us and our honored guests to IMAGINE BETTER, FASTER, SMARTER INNOVATION

Most Asians in Thailand, Malaysia, Indonesia and India expect AI to lead to the loss of their current job.

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

How DIY surveys are delivering faster, more cost-effective consumer insights.

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

Autonomous vehicles have the potential to reinvent everyday lives and businesses

Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.