Artificial Intelligence (AI)

Most Asians in Thailand, Malaysia, Indonesia and India expect AI to lead to the loss of their current job.

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

How DIY surveys are delivering faster, more cost-effective consumer insights.

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

Autonomous vehicles have the potential to reinvent everyday lives and businesses

Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.

Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.

Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives.