Artificial Intelligence (AI)

Designing empathetic and meaningful experiences.

Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.

AI, Creativity, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Step out of your comfort zone and immerse yourself in a world of innovative possibilities at our exclusive event. Experience the transformative power of "out of the box" thinking as we showcase Ipsos's best-in-class Innovation solutions: Ipsos.Digital, InnoTest, and InnoPrice.
Join us and our honored guests to IMAGINE BETTER, FASTER, SMARTER INNOVATION

Most Asians in Thailand, Malaysia, Indonesia and India expect AI to lead to the loss of their current job.

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

How DIY surveys are delivering faster, more cost-effective consumer insights.

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

Autonomous vehicles have the potential to reinvent everyday lives and businesses