Insights Hub

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  Advertising Publication

  Misfits and the Machine: Why AI alone can’t crack creative effectiveness

  In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

  30.05.25
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  Advertising Publication

  AI in Advertising Research

  Humanizing AI to Spark Creativity and Brand Success.

  30.05.25
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  Environment Survey

  Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point

  Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.

  22.04.25
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  Government Survey

  South Africans express doubts about GNU’s cooperation and effectiveness

  The recent postponement and subsequent vote on the Budget Speech in the South African Parliament have intensified public scrutiny of the Government of National Unity (GNU). This delay not only raised questions about the GNU's stability but also heightened concerns about the country's economic outlook.

  03.04.25
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  Human Rights Survey

  South Africans uphold universal Human Rights amidst global challenges

  As South Africa prepares to commemorate Human Rights Day on 21 March, an Ipsos study reveals that South Africans strongly believe in the universality of human rights and democracy, despite perceiving an increasingly dangerous future world.

  20.03.25
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  Brands Publication

  Generational Marketing: Breaking free from stereotypes

  How to build brand success across generations with the power of empathy

  14.03.25
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  Africa Survey

  Energy deficiency in Africa and the rise of solar solutions

  Africa's energy landscape is characterized by significant deficiencies, with vast disparities in electricity access across the continent.

  12.03.25
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  Gender Survey

  Progress and Polarisation: Global Attitudes Toward Gender Equality in 2025

  Ipsos' International Women's Day Survey Reveals Mixed Views on Gender Equality Advancements and Societal Tensions.

  06.03.25
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  Global Advisor Survey

  South African’s dream of home ownership clashes with rising costs

  As property prices soar and rents climb, South Africans are caught between their dreams of home ownership and the harsh realities of an increasingly expensive housing market. A new Ipsos Housing Monitor, which surveyed adults across 30 countries, reveals that while 9 out of 10 online South Africans believe everyone has a right to own their own home, nearly half are struggling to keep up with housing costs.

  04.03.25
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  Society Survey

  Love blooms in the Rainbow Nation as South Africans are among the most satisfied with their love lives

  As Valentine's Day approaches, a new Ipsos Love Life Satisfaction study reveals that South Africans are leading the way in matters of the heart, ranking among the world's most romantically content. The survey, which covered 30 countries, shows South Africa as a nation where love flourishes, with its citizens reporting high satisfaction across various aspects of their romantic lives, often surpassing global averages.

  13.02.25
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  Physical Health Survey

  From weight loss to longevity, South Africa's health consciousness takes centre stage this year

  As South Africans embrace the spirit of 'New Year, New Me' and embarking on their New Year's resolutions, often centred around health and wellness, the Ipsos Global Trends study reveals that South Africans, along with their African counterparts, are already ahead of the global curve in health consciousness and proactive self-care.

  23.01.25
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  Society Survey

  Conscious consumerism rises in Africa

  As the world grapples with economic uncertainty, inflation and the cost of living, African consumers are charting their own course, maintaining a sense of optimism and demonstrating unique perspectives on brand loyalty, environmental consciousness, and digital engagement. These insights come from the latest Ipsos Global Trends study, which surveyed consumers across 50 countries, including several African nations.

  20.11.24