As the world grapples with economic uncertainty, inflation and the cost of living, African consumers are charting their own course, maintaining a sense of optimism and demonstrating unique perspectives on brand loyalty, environmental consciousness, and digital engagement. These insights come from the latest Ipsos Global Trends study, which surveyed consumers across 50 countries, including several African nations.
On Friday, October 11, 2024, South Africa's Government of National Unity (GNU) - consisting of very diverse political parties - will mark its 100th day in office. Recent monthly online surveys conducted by Ipsos shed light on the country's evolving political landscape and offer a glimmer of hope for the nation's future. As South Africa adapts to this unprecedented post-election era, the survey results reveal encouraging signs stemming from the GNU's formation.
AI allows for accelerated product development cycles.
Human insight remains indispensable.
Vital to ensure market insights are both accurate and culturally attuned.
Currently, over a third (35%) of registered South African voters feel that no political party fully aligns with their views and opinions. This sentiment poses a significant challenge for voters as they grapple with their party choices in the upcoming national and provincial elections.
Looking at possible turnout scenarios, a lower voter turnout is definitely to the benefit of the ANC, as reported in previous Ipsos press releases about this topic. In fact, turnout will probably be the key variable in the election on 29 May 2024.
Advertising strategies that challenge category norms are impactful & drive results. A meaningful combination of creativity and empathy has a 20% lift on average effectiveness. Ipsos and Effie webinar will unpack how empathy and creativity drive advertising effectiveness
As South Africa approaches the 2024 national and provincial elections, the nation finds itself at a crossroads. With voter discontent on the rise, shifting political alliances, and the historic inclusion of independent candidates, the uncertainty and desire for change that define the current landscape harken back to the pivotal 1994 elections, making this a crucial moment for South Africans to shape their country's future yet again.
Have you ever wondered about the role of creativity in advertising? If the answer is yes, you're not alone in your curiosity. Creativity is the elusive yet indispensable fuel that powers effective advertising.
As a brand trying to grow in South Africa's tough economic climate, it's easy to feel trapped in a cycle of stagnation. But brand poverty isn't inevitable - with strategic adjustments, you can tap into your brand's full potential. By leaning on hyper-local insights, accounting for context, prioritising key markets, and minding strategic gaps, brands can connect with South African consumers in more meaningful ways to drive growth.
A new online and video-based study by market research specialist Ipsos has revealed that South Africa’s R50-Billion Stokvel sector made up of more than 800 000 Stokvel groups and 11-million members* is a vast network of dynamic ‘human banks’ in the South African economy.
In a world where consumer attitudes are always changing, truly understanding how people think is crucial for brands wanting to grow. Asking three basic questions can help organisations stay on track, connect with customers, and achieve lasting results.
