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Ignite Growth with Collective Innovation - Ipsos
Innovation

Ignite Growth with Collective Innovation

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Ipsos Views: Misfits and the Machine: Why AI alone can’t crack creative effectiveness
Advertising

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

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Generational Marketing: Breaking free from stereotypes
Brands

Generational Marketing: Breaking free from stereotypes

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All content

  • Society Survey

    Valentine’s Day: Millennials most satisfied with their romantic/sex life

    New polling across 31 countries finds age, income and relationship status all appear to play a role in how satisfied (or not) people are with their spouse/partner, feeling loved and their romantic/sex life.
  • Polling Survey

    Support for Political Parties

    The year 2024 is notable for the large number of national elections planned worldwide. Seven out of the ten most populous countries will go to the polls during this year, namely Bangladesh, India, United States of America, Indonesia, Pakistan, Russia, and Mexico, with the result that almost half of the world’s inhabitants will have the opportunity to play a role in selecting the leadership of their countries going forward.
  • Economy Survey

    How and why sentiment declined among South African consumers

    Consumer confidence in South Africa has been volatile in 2023 largely due to high unemployment and persisting power outages.
  • Brands Publication

    Understanding the context of consumption moments

    A path to brand success.
  • Women Survey

    Exploring the multifaceted opinions about abortion in South Africa

    Abortion, an issue that sparks intense debate in many countries, gives rise to a diverse spectrum of viewpoints and emotions. Gaining insight into the ever-shifting terrain of abortion rights, attitudes, and trends illuminates societal views and the evolution of perspectives. Across 29 countries, a prevailing trend emerges: a majority supports the legalisation of abortion, at least in most cases.
  • Politics Survey

    Possible political party choices in the 2024 election

    Indications are that a record number of political parties will participate in next year’s National and Provincial elections. They will also for the first time be joined by independent candidates.
  • Well Being Survey

    The global discourse on Mental Health

    Stress is taking a toll on the workforce, with half of online South Africans confessing to having needed time off from work due to stress in the past year. This sentiment is echoed on a global scale, as nearly 4 in 10 people across 31 countries share a similar experience.
  • Ipsos Update Publication

    Ipsos Update – October 2023

    Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
  • Ipsos Update Publication

    Ipsos Update – September 2023

    Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
  • Ipsos Update Publication

    Ipsos Update – August 2023

    Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
  • Ipsos Update Publication

    Ipsos Update – July 2023

    Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
  • War/Terrorism Survey

    African sentiment is favouring Ukraine

    Ahead of the African Peace Initiative visit to Kyiv and Moscow, the upcoming Russia/Africa meetings in St. Petersburg and the BRICS Summit in South Africa in August, international research company Ipsos polled African citizens on their attitudes towards Russia, Ukraine and the controversial position on the war taken by some African governments.