Innovation & Knowledge

Consumer & Shopper

Innovation in Inflationary Times

A playbook for innovation leaders in the CPG industry.
18 March 2022
Consumer & Shopper

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
14 March 2022

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

See also:

Economic Pulse of the World

Consumer & Shopper

Closing the consumer consciousness gap

Put people at the heart of your decisions.
21 February 2022
Consumer & Shopper

Putting in the Effort: Why treating customers fairly is key to business success

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
11 January 2022
Consumer & Shopper

Speed dating with innovations: What’s your innovation’s pick-up line?

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
27 June 2019
Consumer Goods
Consumer & Shopper

Brand Building in Africa: Demystifying the African Marketplace

Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop: investing in infrastructure by means of supply chains and distribution networks, creating employment, and relentlessly driving their brands on the market, only to close-up shop when great expectations floundered.
24 April 2018
Retail
Consumer & Shopper

African Lions: Who are Africa’s rising middle class?

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
13 February 2018
Consumer & Shopper

Discover the African Lions Insight Cloud

Search like Google/Discover like Facebook/Trend like Twitter/ Recommend like Amazon/Store like Dropbox
10 May 2017
Culture
Consumer & Shopper

Looking Back On 40 Years Of Retail – Top Tips For The Future!

We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
16 April 2017
Retail
Consumer & Shopper

Incremental versus Monumental Decision-Making

How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
12 January 2017
Consumer & Shopper

Brands don't buy brands - people do

Businesses want to know how they can grow their brands. This is a simple question with complex answers, answers that start with people in real life – how they choose brands and, most importantly, how you can influence them to choose your brand more.
23 September 2016

Innovation in Inflationary Times

What makes a new product succeed

Features

Discover Ipsos Update

Closing the consumer consciousness gap

Putting in the Effort: Why treating customers fairly is key to business success

Speed dating with innovations: What’s your innovation’s pick-up line?

Brand Building in Africa: Demystifying the African Marketplace

African Lions: Who are Africa’s rising middle class?

Discover the African Lions Insight Cloud

Looking Back On 40 Years Of Retail – Top Tips For The Future!

Incremental versus Monumental Decision-Making

Brands don't buy brands - people do