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South Africa

Innovation & Knowledge

Consumer & Shopper

Speed dating with innovations: What’s your innovation’s pick-up line?

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
27 June 2019
Consumer Goods
Consumer & Shopper

Brand Building in Africa: Demystifying the African Marketplace

Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop: investing in infrastructure by means of supply chains and distribution networks, creating employment, and relentlessly driving their brands on the market, only to close-up shop when great expectations floundered.
24 April 2018
Retail

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A selection of the latest research and thinking from Ipsos teams around the world.

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