A path to brand success.
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
Ipsos Update
How to surf between constants and changes.
The total product experience is driven by more than just sensory signals.
Navigating the new world with tech-enabled product innovations.
Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
Enabling qualitative insights at scale
Integrating retail into consumers’ everyday lives
A playbook for innovation leaders in the CPG industry.
A new framework for understanding consumers’ propensity to switch
Put people at the heart of your decisions.
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.