A seven-step guide for organisations to derive more value from a better mystery shopping programme.
Getting Sticky - Brand managers want emotionally attached customers!
Ipsos Update
This white paper outlines key tenets of the roadmap for target-setting success. We will address the importance of determining the right overall VOC measures and laying the right foundations. This includes establishing a target time horizon for corporate VOC targets, determining relevant KPIs, cascading targets to operational units – and then tracking performance against targets.
"For those looking for an accurate insight into the ownership experience offered by a certain vehicle – including both product quality and feedback on the sales and after service experience – quality market research can provide the answer, particularly when the surveys are conducted correctly."