Innovation & Knowledge

Media & Brand Communication

Advertising in a time of crisis. What we’ve learnt so far…

As we emerge from lockdown, it’s unlikely that we will resume pre-2020 behaviours, and the full impact that this has on advertising and brands continues to evolve.
18 June 2020
Media & Entertainment
Media & Brand Communication

COVID-19: The Creative Fightback

How brands can help people to win the war to survive, then revive.
26 March 2020
Media & Entertainment

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

See also:

Economic Pulse of the World

Media & Brand Communication

Breaking the Mould: is risky creative effective?

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
3 March 2020
Consumer Goods
Media & Brand Communication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
31 May 2019
Retail
Media & Brand Communication

An Efficient Alternative to Concept Optimisation

In real life, who has time for two steps when you can do it in one?
20 March 2017
Media & Brand Communication

#NotaJoke. Branded Entertainment Oscar Style

February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events.
17 March 2017
Media & Entertainment
Media & Brand Communication

The New Faces of Gaming

The classic gaming demographic of a man, in his 20s, using a games console or computer, is still a key component of the market and shows no sign of losing interest in the medium.
3 March 2017
Media & Entertainment
Media & Brand Communication

Radio’s Relevance in the Age of Streaming

Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?
9 February 2017
Media & Brand Communication

Confessions of the Admen

In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.
11 January 2017

Advertising in a time of crisis. What we’ve learnt so far…

COVID-19: The Creative Fightback

Features

Discover Ipsos Update

Breaking the Mould: is risky creative effective?

Mind the gap: Why what a brand promises and what it delivers matter

An Efficient Alternative to Concept Optimisation

#NotaJoke. Branded Entertainment Oscar Style

The New Faces of Gaming

Radio’s Relevance in the Age of Streaming

Confessions of the Admen