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Innovation & Knowledge : Media & Brand Communication

Innovation & Knowledge

Media & Brand Communication

Unlocking the Value of Creativity in Advertising: How to Bridge the Creativity Gap

Have you ever wondered about the role of creativity in advertising? If the answer is yes, you're not alone in your curiosity. Creativity is the elusive yet indispensable fuel that powers effective advertising.
12 April 2024
Media & Brand Communication

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
9 March 2023

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