Innovation & Knowledge : Media & Brand Communication | Ipsos

Media & Brand Communication

An Efficient Alternative to Concept Optimisation

In real life, who has time for two steps when you can do it in one?
20 March 2017
Media & Brand Communication

#NotaJoke. Branded Entertainment Oscar Style

February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events.
17 March 2017
Media & Entertainment

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