AI allows for accelerated product development cycles. Human insight remains indispensable. Vital to ensure market insights are both accurate and culturally attuned.
How DIY surveys are delivering faster, more cost-effective consumer insights.
Ipsos.Digital is a fully automated self-service research platform, which functions as a Do-It-Yourself (DIY) tool for clients. Create your survey, define the target audience and get automatic results.
The decision to move from offline to online research should not be “if”, but when.
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.
The genesis of a new realm of possibility in manufacturing and supply chain. 3D printing is truly revolutionary. The ability to print bespoke parts and products will transform industrial manufacturing as well as many other sectors including Healthcare.
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
Applife is Ipsos proprietary app using mobile for qualitative research.
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
