Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
Ipsos Update
How DIY surveys are delivering faster, more cost-effective consumer insights.
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
How to surf between constants and changes.
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?