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Consumer & Shopper

Brand Building in Africa: Demystifying the African Marketplace

Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop: investing in infrastructure by means of supply chains and distribution networks, creating employment, and relentlessly driving their brands on the market, only to close-up shop when great expectations floundered.
24 April 2018
Retail
Society

Ipsos Update - March 2018

Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
1 March 2018

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

See also:

Economic Pulse of the World