Global market research company, Ipsos, is pleased to announce the appointment of Kim Larsen as Service Line Lead: Brand Health Tracking for Ipsos in South Africa. Kim replaces Julitha Tseka, who is transferring to Client Officer, remaining in the Ipsos South Africa business. Julitha served as Service Line Lead: Brand Health Tracking for Ipsos South Africa since September 2018.
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
Welcome to Ipsos Global Trends 2021: Aftershocks and continuity. This is the latest instalment in our wide-ranging series that seeks to understand how global values are shifting. This year’s update polls the public in 25 countries around the world, ranging from developed countries such as the US, UK and Italy, to emerging markets in Asia such as China and Thailand – as well as covering important new markets like Kenya and Nigeria for the first time.
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
Ipsos South Africa has released the results of its inaugural survey measuring the influence that brands have on South Africans at an event held at Melrose Arch on Friday 16th November.
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
