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An introduction to Flair Brazil 2025 - Movements under the surface: tectonic tensions and real opportunities
Brazil has faced a political and socio-economic rollercoaster in recent times, and recent demographic shifts coupled with new behavioural trends present significant challenges and opportunities for businesses.
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Corporate reputation: ESG, polycrisis and polarisation
Companies are expected to play a larger societal role, moving beyond traditional Corporate Social Responsibility and embracing ESG principles. However, the rise of societal polarisation, fuelled by social media algorithms and echo chambers, creates complexities for businesses.
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Flair Morocco 2024: Achievement and Accelerations
In this first edition of Flair Morocco, our local experts share their perspectives on themes including emerged middle classes, inflation, and global megatrends.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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Ipsos Update – November 2023
Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Brands and social purpose in a politically divided time
Is it possible to support causes without upsetting consumers?
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Digital extremism: How algorithms feed the politics polarisation
In the 2018 presidential election, we saw political polarisation reach unprecedented heights in Brazil. We witnessed clashes in the streets, within families, in WhatsApp groups and, above all, on social media.
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[Webinar] Unlocking the value of reputation
The definitive link between corporate reputation and better business efficiency.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Drawing on data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.