Search
International Social Research
Understanding citizens and societies around the world.
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Creative In-Market
Monitor, evaluate and optimise your campaign performance on air or post airing.
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
-
New technology set to drive up retail traffic data accuracy
Retailers are set to gain a better understanding of store traffic, as Ipsos Retail Performance takes its people counting technology a step further with a technological ‘first’.
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.