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[EVENT] Media, Marketing & Disruption
October 24 - Ipsos is delighted to be speaking at an exclusive presentation hosted by thinktv and featuring New York Times bestselling author, Ken Auletta, who will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else).
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[WEBINAR] A (Digital) Path to Success
The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.
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2018 US Politics - 42% of Americans Approving of Trump's Job as President (September 19)
Among all Americans, Democrats (39%) hold an 8-point lead over Republicans (31%) in this week's generic congressional ballot.
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Last impressions also count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
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Investing in ASEAN 2018|2019
As the ASEAN bloc continues to grow and move towards greater economic integration, Ipsos has written a series of publications that are focused on Go to Market strategy in Southeast Asia.
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[EVENT] TMRE Conference
October 16-18 - Ipsos is proud to be a sponsor of the #1 event for consumer insights leaders: The Marketing Research Event.
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How Digital is Driving Media Growth in Africa
African Affluent at the forefront of adopting new media technologies
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New Zealand Issues Monitor - Concerns About Housing Grow
New Zealanders’ concerns about housing issues grow, while New Zealanders are also feeling more positive about the Labour-led government compared to last year when National was in power.
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2018 US Politics - 43% of Likely Voters Approve of President Trump’s Job Performance (September 12)
Among likely voters, Democrats have an 8-point advantage over Republicans if the election for Congress were held today.