Investing in ASEAN 2018|2019

As the ASEAN bloc continues to grow and move towards greater economic integration, Ipsos has written a series of publications that are focused on Go to Market strategy in Southeast Asia.

We also have written an article published in a new guide – Investing in ASEAN 2019/2020 – The Guide contains some informative articles about the ASEAN bloc and is sure to be of interest to any company that is re-evaluating its growth strategy for the Asia Pacific.

ASEAN is an economic bloc created in Southeast Asia by its 10 Member States. It is home to some of the countries that most analysts agree will be amongst the giant economies of the future, including Vietnam, Philippines and Indonesia. The region hosts a huge number of Asia Pacific Headquarters for multinational companies. Any company that is looking at its growth strategy for the Asia Pacific is compelled to consider the opportunities offered by a combined population in excess of 630 million people. As the ASEAN bloc continues to grow and move towards greater economic integration, Ipsos Business Consulting has written a series of publications that are focused on Go to Market strategy in Southeast Asia. We also have written an article published in a new guide – Investing in ASEAN 2018/2019 – The Guide contains some informative articles about the ASEAN bloc and is sure to be of interest to any company that is re-evaluating its growth strategy for the Asia Pacific.

The author(s)

  • Douglas Cassidy
    Market and Stragery Understanding, Strategy3, Indonesia

Related news

  • The Human Advantage Conference 2026: Highlights

    The Human Advantage Conference 2026: Highlights

    Ipsos is proud to support The Human Advantage 2026, a flagship event bringing together some of the world's leading experts and key industry figures to explore how behavioural science, AI, and human intelligence can address the critical challenges facing businesses and society. Here's a look back at two days of live coverage.
  • [WEBINAR] KEYS: Dialling Up the S In Sustainability
    KEYS Events replay

    [REPLAY] KEYS: Dialling Up the S In Sustainability

    In the next episode of our KEYS webinar, we’ll be asking whether now is the time when organisations should be ‘dialling up the S’ in their sustainability initiatives.
  • [Webinar] Real-World Evidence: Empowering the Patient
    Healthcare Webinar

    [Replay] Real-World Evidence: Empowering the Patient

    Patient voices are now central to regulatory, HTA and commercial decisions. But how do we move beyond tick-box engagement to evidence that truly reflects lived experience? Join our expert panel for a 360° perspective on making patient-centricity work in practice.