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2017 US Politics - Terrorism Tops the List of Most Important Problems Facing the US (November 8)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 35%.
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The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
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[WEBINAR] DUEL: Understanding Appeal and Passion
Ipsos is very excited to introduce DUEL — the next generation of early screening for claims, pack images, and logos.
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The Rise of Fakism
It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.
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The Desertification of Main Street: Where Has Everybody Gone?
The move toward online shopping coincides with a decline in the presence and use of physical retail establishments. This is according to a study exploring the changes in shopping habits and environments conducted by Ipsos Global Advisor in 24 countries around the world.
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[EVENT] The Smart Home and the “Affluencer”
December 6 - The “Affluencer” is an ultra-influencer who has spending power, expertise, is an early adopter, and shares their discoveries with their network. And in no category is the Affluencer more relevant than technology.
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Get Your Head in the Game: Why Sports Organisations Need Fan Insights
As we enter November, I prepare for my favorite time of the year: college football season. I grew up in Columbus, Ohio in the heart of Ohio State Buckeye country and went to college at fellow Big Ten school, Northwestern.
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[EVENT] Public Consultation & Engagement Annual Summit
December 6 - Ipsos is pleased to be presenting at Canada’s biggest Public Consultation and Engagement Summit featuring fresh insights on a wide range of consultation-related topics including digital engagement, working with First Nations, addressing controversy, and more.
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Taking Responsibility - Ipsos Foundation Supporting More Children in Asia
Building a better future for disandvantage children in Asia.
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Malaysians Expectations of Budget 2018
Malaysians want the government to focus on three priorities: cost of living (55%), affordable housing (42%) and GST/ tax reduction (37%)