Insights Hub

Global Opinion Polls

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Discover how Ipsos uses AI to deliver insights for clients

Discover how Ipsos uses AI to deliver insights for clients

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Unlock Brand Success

Unlock Brand Success

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All content

  • Society Publication

    Segmentation

    The segmentation of sustainability
  • Sustainability Publication

    Geo-diversity in concern

    Geo-diversity in environmental concern
  • Sustainability Publication

    Shifting dimensions

    This segmentation represents the ‘here & now’ within the current political and socio-economic context.
  • Sustainability Publication

    From understanding to activation

    The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
  • Mobility Publication

    Future of mobility

    The future of mobility is constantly evolving, with new technologies wielding huge potential to further shift the way we travel. But how does this rapidly changing mobility landscape impact consumer behaviours? As we move towards a future that combines the three main mobility trends – autonomous driving, electrification and shared mobility – we explore the latest consumer thinking on these topics and what this means.
  • Retail Publication

    Designing a ‘Smarter’ Mystery Shopping Programme

    Seven steps to building a successful mystery shopping programme and increasing return on investment.