Retreat to Old Systems
As an escape to nostalgia is widely appealing, some people also yearn to revert to historical power structures around religion, politics, gender and more. Focus on the positive aspects of the past but realise that not everyone wants to return to it.
Download The Full Ipsos Global Trends Report (Free!) | Trend: An escape to nostalgia appeals to many people around the globe. An increasing majority would like their country to be the way it used to be. Even if the past we are nostalgic for is imagined as a sanitised one, this can lead people to push back against trends that challenge existing systems. This can be a clamour for a "return" to historical power structures, religious practices, employment patterns and gender roles. How it’s evolved: The 2024 U.S. election is just one salient example of this trend in action, as nostalgia continues to be a pull politically and a trope in marketing. The question becomes: what period are we yearning for? |  |
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