Nouveau Nihilism
As economic stresses are preventing many from realising their long-term dreams, a sometimes- but-not-always-fatalistic “live for the moment” attitude is rising. Focus on helping people bridge the gap between their aspirations and their realities.
Download The Full Ipsos Global Trends Report (Free!) | Trend: There is now a generational disconnect when it comes to milestones like buying homes, getting married, and starting families. Financial realities are keeping those dreams out of reach for many. This is feeding widespread sentiment that it’s better to live for today - either because tomorrow is uncertain, or because it will simply take care of itself, as individuals feel powerless to take personal control. How it’s evolved: Disappointment over the ability of governments to improve the lives of ordinary people is hardening into an entrenched disenchantment about political systems as a whole, to create a hardening mood driven by deep-rooted future angst. |  |
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