The Power of Trust
As we are bombarded with information, we crave authentic messages from trusted sources but have a harder time figuring out who and what to believe. Focus on aligning your shared values with those of your audience to build trusted relationships.
Download The Full Ipsos Global Trends Report (Free!) | Trend: In a world flooded with information, misinformation and even disinformation, we crave authentic messages from trusted sources. In this context - and more dramatically so than in 2013 - brands assume greater importance, becoming extensions of our own worldview and values. But greater uncertainty now comes from changes in how and why we choose to trust some organisations and not others. How it’s evolved: The values and beliefs around this trend haven’t changed since last year. But the world around them has become more complicated. |  |
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