Globalisation Fractures
While the world remains highly interconnected, globalisation is seen as having winners and losers, both at the market level and personally. Focus on playing up local strengths as well as global cooperation and scale.
Download The Full Ipsos Global Trends Report (Free!) | Trend: Perceptions of globalisation have improved in many markets around the world over the past decade. While the world remains highly interconnected, the geopolitical environment has grown more contested. Increasingly, political leaders are asserting the primacy of their nation and its allies. How it’s evolved: Many elections in 2024 favoured new leaders over incumbents in a changing of the guard, and a global trade war has sharpened divisions between countries since then. Citizens are questioning the value of globalisation, while political leaders are struggling to navigate rapidly evolving tensions. |  |
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