Enter the age of generative AI, ushering in a new era of possibility with the advent of the persona bot – a tool with the potential to revolutionise how pharmaceutical companies activate and leverage segmentation data.
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
New Ipsos survey conducted for BNP Paribas Cardif of 21,000 people in 21 countries on 3 continents (Europe, South America and Asia) to assess people's need for protection, analyse changes in behaviour and people's expectations regarding insurance.
