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With the acquisition of Ipec, Ipsos strengthens its Public Affairs business and reinforces its position in Brazil
Acquisition announcement from Ipsos.
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February 2025: Consumer confidence stable following last month’s uptick
Sentiment is mixed in both Latin America and Europe.
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Avoiding the Activist Trap in ESG Marketing
Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.
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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
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The factors driving anti-incumbent anger
In seven charts, Melissa Dunne look at how everything from inflation to nostalgia to DEI could lead to more leaders being ousted from office in the year ahead.
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Trustworthiness
How trustworthy is your profession? Generally, front-line public service workers (including members of the armed forces, health professionals and the police) tend to be more trusted than not.
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Ipsos & the Moroccan National Tourism Office: A Success Story
The power of effective market research in transforming tourism strategies.