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Product Testing
Product testing enables clients to achieve product superiority through innovation or renovation.
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More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more
A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.
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What Are the Consumer Trends Shaping the Future of Alcohol in 2026?
New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.
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Ipsos Update – August 2026
Refugees, Synthetic data, Energy … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Know the New America & Beyond: July 2026
A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
KnowledgePanel
Ipsos KnowledgePanel: our flagship probability-based panel providing you with a foundation for confident decisions.
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Cannes 2026: From Augmented Intelligence to a Surge of Humanity
In an era where artificial intelligence (AI) and tech giants dominate discussions, the Cannes Lions 2026 International Festival of Creativity reveals a paradoxical truth: it is humanity, not technology, that emerges as the most powerful lever for brands, writes Arnaud Debia.
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Your Next Car Might Drive Better Than You: The Perception of AI in Automobiles
Are we ready for AI to take the wheel? Mike VanNieuwkuyk explores global consumer perceptions of AI in automobiles, self-driving car trust, and the 2026 Ipsos Global Mobility Report.