KnowledgePanel
OUR SOLUTIONS
High Quality
Membership of KnowledgePanel is by invitation only. Members of the public are recruited using random probability sampling: the gold-standard in survey research. Our scientific methodology means you can be confident that your data can withstand the highest levels of scrutiny.
Representative
KnowledgePanel is inclusive of harder-to-reach groups and the digitally excluded, ensuring results are a valid representation of the total population. We are also able to conduct robust sub-group analysis or target questions to specific groups within a population.
Efficient
KnowledgePanel typically delivers higher sample sizes in a shorter timeframe when compared to other random probability methods. Our database of profiling information means that more questionnaire space can be dedicated to answering key research questions. The stability of KnowledgePanel also lends itself well to longitudinal research, providing an opportunity to build rich insight on a cohort over time.
KnowledgePanel has been operating in the USA since 1999, and in the UK since 2020. Building on this work, we are now expanding the offer across Europe and KnowledgePanel is now also available in France, Italy, Sweden, and Poland.
Get in touch with your local expert
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Our latest KnowledgePanel studies
The state of democracy
This new survey by Ipsos KnowledgePanel conducted across seven countries - UK, France, Italy, Sweden, Poland, Croatia and US - reveals support for democratic principles such as voting, building consensus, diffusion of power, despite widespread dissatisfaction with a system perceived to favour the rich and powerful.