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Global vs. Local
Local relevance is climbing the corporate agenda for global businesses and reputation management has a vital role to play in getting the global versus local balance right.
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When does reputation turbulence become a full-blown crisis?
In a world of information overload, communications leaders must be able to separate the signal from the noise in order to defend their companies when it matters most.
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What keeps communicators awake at night?
Reputation Council members across the world face a range of business challenges – but what are the biggest issues that keep them awake at night?
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Shared values
Is society so polarised at the moment that companies need to pick a side in order to thrive?
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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What do British business leaders really think of Brexit?
The Captains of Industry study has run for 38 consecutive years, yet there has rarely been an issue as thorny as Brexit going on in the background. So, what do the most successful business leaders in the country really think is going to happen?
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What Worries Japan
Looking at Ipsos’ “What Worries the World?” survey findings, a briefing from the Ipsos Japan team dives into the top concerns reported by the Japanese population.