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European enterprise survey on the use of technologies based on artificial intelligence
First EU-wide survey on the uptake of artificial intelligence (AI) technologies carried out by Ipsos for the European Commission.
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“What Worries the World?”: COVID-19 is the biggest concern for the sixth successive month
Six months of data reveal how Coronavirus has shaped countries’ concerns.
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Disrupting System 1 thinking: Better science for smarter marketing
Since the publication of Daniel Kahneman’s Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking (aka Dual Process Theory) and its applications to marketing in particular. But what if we have it wrong? Are we using the latest and best science appropriately?
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[WEBINAR] Are you ready for your next customer?
Join us to hear from Dimas Gimeno, former CEO of El Corte Inglés, and highly-respected figure in the world of retail and ecommerce.
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[EVENT] The Female Quotient Equality Lounge @ Advertising Week
October 6-8 - Advertising Week events are celebrations for the cross-section of the industry, built on a foundation of best in class thought leadership.
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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Key audiences: Stakeholders & Influencers
It is clear from our conversations with Council members that the profile, influence and importance of stakeholder groups are continually shifting and evolving. The vast majority of Council members name several stakeholder groups that have become increasingly important in recent years.
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[WEBINAR] Fake News vs. Real Facts: The pursuit of certainty in market research
Join our webinar where we will discuss the pursuit of certainty in market research.
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Abortions amid COVID-19: How women’s rights are being impacted by the pandemic
About 70% say abortions should be permitted ̶ down 5% from 2014 and lower than when poll began
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Discover Ipsos' solutions powered by Neuroscience
Watch our video and discover how Ipsos blends neuroscience and psychological methods to help clients build more effective ads, smarter products and better packaging.