[WEBINAR] Fake News vs. Real Facts: The pursuit of certainty in market research

In the battle for success in the online research space, engaging the right respondents is the foundation for effective market research. And it has never been as challenging as it is today. There are now many providers, sources and streams of ‘sample’ (the target respondents of a research survey), which has created a complex and intriguing landscape for researchers to navigate. 

At Ipsos, we argue that the research industry should never abandon the quest for quality in order to meet the demand for low-cost and quick turnaround. Join our webinar Thursday the 24th of September, where we will discuss this subject by:

  • Providing a brief history of how we got to where we are today
  • The main things you need to know
  • The key risks to watch out for
  • What you need from a market research provider in order to best inform your business decisions.

The webinar will be held from 09.00 - 09.45 AM CET followed by a 15 minutes Q&A. Participation is free. You register for the session through the sign-up button at the top of the page.

Register here

Speakers :

  • Allan Bugge, Chief Operating Officer, Denmark

  • Andrei Postoaca, CEO Ipsos.Digital & Global Service Line Leader Observer

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