Il 65% degli italiani crede nella sostenibilità ma le imprese devono comunicare meglio il loro essere responsabili. Un’analisi di Ipsos per il Salone della CSR e dell’Innovazione Sociale
di Milano il 2 e 3 ottobre
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
The latest thought piece from Ipsos Thinks pulls together existing and new analysis, as well as brand new research, to provide a better understanding of this latest generation, Generation Z.
Gli italiani amano il pollo. Negli ultimi cinque anni i consumi di carni avicole sono aumentati del 24%. E per il 54% della popolazione pollo e tacchino sono oggi la principale fonte di proteine. Sono alcune delle indicazioni emerse dall’indagine Ipsos presentata a Roma nel corso dell’Assemblea Nazionale di Unaitalia
